There are people who love the camera and immediately shine for it. And others who find it awkward and are uncomfortable with the thought of it, LOL. Many people just don’t think they are photogenic. But I think everyone is in their own way, and perfect looks are not even relevant. Anyone can be an interesting photo subject, with the right photographer who has the right skills. It’s up to the photographer to use the right lighting, angle, lens, composition, etc. to flatter each unique subject. There are many factors that come into play with headshots especially. The shape of the subject’s face, nose, tall or short forehead, hair or lack thereof, and exactly what we want that photograph to say. Whether business or corporate portrait or an individual portrait or headshot, or even family portraits. The fact that there is more that goes into it than aiming and shooting, is exactly why I never understood why some just look for the cheapest person. A well done photograph can also build peoples’ self esteem.

One tip I can offer the client, is to take a few minutes each day and practice in the mirror, different expressions, and spell out the vowels with their mouths, saying A E I O U, this works the face muscles and brings out some different energy and expressions. That’s one way to loosen up by the time you get to the studio. In the meantime, it’s good to communicate with your photographer about wardrobe options, etc. Look at the photographer’s work. Is there something about their work that inspires you, and do you see moods you want brought out in your own photos? All things to think about. It’s amazing how sometimes other people notice something unique about a person, more than they even notice it in themselves. Your face can tell a story. Period.